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If you were tapped into the Instagram page around late May, you already know what that week felt like.
The kind of anticipation where the comments get a little more curious, the DMs get a little more specific, and people start asking, “So who’s actually performing though?”

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Because for our first-ever Miva Day, we wanted the announcement to feel like the festival itself, grounded, community-facing, and built from the artists who genuinely help define the sound of this region.

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Synergy

A festival doesn’t start at load-in.
It starts the moment the lineup hits the internet.

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That’s the real spark, when the names aren’t rumor anymore, and people can finally see what we’ve been building behind the scenes.
And that’s exactly what happened.

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Once the post went live, it felt like the city exhaled.
People reshared it like they were proud, not proud of us as an organization, but proud that our region was getting a lineup and festival that actually felt it was needed.

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There’s something powerful about that.

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Line Up 2024

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We kept it simple.
We didn’t break down genre categories or try to explain what every artist sounds like.
We trust people to know, and if they don’t, they’ll find out in the best way possible, live.

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So the lineup came exactly as it should:

The Prototype (headliner),
Iriefuse,
DJ TEO,
Room308,
J.Lately,
Live art by J Bo Art,
LEO GINO,
DJ MARSS
Lexo The Poet,
Aaron Le,
Dom Bailey (jtothemac tribute set),
Wonder,
virgogabrielle,
Mighty JB,
The Soulestics,
Leo The Youth,
DJ BLK,
DJ Cherry.

And front and center, the one holding the entire flow together:
Dre Lew, “The Host With The Most.”

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The strength of this lineup has always been in how naturally it fits together, not in how we describe it.

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Sound Selection

From the beginning, Miva Day wasn’t trying to be loud for the sake of being loud.
Our intention was the same then as it is now:

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Build a space where music, art, culture, and community can breathe, without forcing a message onto the experience.

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Yes, the festival raises money and awareness for mental health and youth advancement.
But the festival itself?
It’s joy.
It’s energy.
It’s people being together without needing to perform anything other than themselves.

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That’s why this lineup worked.
Every artist spoke to the energy we wanted the festival to carry: creativity without ego, community without agenda, culture without needing to explain the culture.

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These artists represent the region, not through branding or slogans, but through the way they show up, collaborate, and perform.

And when your mission is to advocate for wellness through celebration, it only feels right to bring in artists who understand what it means to create from an honest place.

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Village 360 + This Lineup

When we dropped the announcement, one of the first things people said was that the lineup matched the venue.
It really did.

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Village 360 isn’t a generic festival site, it’s a place with personality, with roots, with its own creative pulse.
And the artists we brought in have that same energy: grounded, personal, expressive without trying too hard.

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The lineup looked right on that landscape.
It made sense.

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The Response

We knew people were waiting, but the way the community responded confirmed the direction we were heading.

The comments were instant.
The reposts were fast.
People tagged friends, cousins, coworkers, whole groups who were already planning what lawn chairs to bring and what time they’d need to leave their city.

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It wasn’t hype engineered from a marketing strategy.

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For us, that meant something.
Because this festival started as an idea in 2019, got put on pause, shapeshifted, reimagined, and eventually became Miva Day.
To see the lineup resonate the way it did… it was like the community telling us,

good job, keep going.

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Lineup Drop

Looking back now, May 21 wasn’t just a date we posted a graphic.
It was the day the festival found its identity, the day the community could finally see what we saw.

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A lineup that felt like family, like culture, like roots.
Artists who didn’t need introduction paragraphs or exaggerated descriptions.

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It was the moment Miva Day shifted from an idea to an experience people could visualize.

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And honestly?
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So were we.

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