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There’s a moment in every festival build when the vision stops living in Google Docs and finally lands in the physical world. Because the right people, the right partners, stepped into the frame.

And suddenly, the festival didn’t feel like an idea we were trying to prove.
It felt like something that belonged here.

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Partnership Alignment

When Fox40, Trader Joe’s, NorthBay Hospital, Guitar Center, Tesla, Loyalty Designs, Home Depot, Les Schwab Tires, O’Reilly Auto Parts, NAMI Solano, Wooden Valley Winery, Village 360, and BackRoad Vines all agreed to stand with us… it shifted the temperature of the whole project.

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These aren’t names you accidentally gather.
These are institutions with their own reputations, their own communities, their own responsibility to choose wisely.

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For them to align with a first-year festival told the city something.

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Before the Sponsors Came the Search

Long before the emails and agreements, there was a quieter part of the process, finding home base.

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We looked everywhere.
Fields, downtown blocks, lots that had “potential” but not personality… spaces that were big enough, but not right enough.

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Village 360 was different.

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Not because it was pretty, although it was.
Not because it had space, although it really did.
But because it already carried the kind of energy we wanted our festival to hold:
intention, community, grounded wellness, real people doing real work.

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The first time we met with them a year ago?
We’ll be honest, we weren’t as put together as we wanted to be.
The vision was solid, the passion was there, but the framework needed tightening.

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By the second meeting, everything locked in.
The plan was clear. The collaboration was mutual.
And Village 360 moved from being “a venue we liked” to becoming a partner that made sense on every level for them and for us.

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Festival spaces say something long before a single speaker gets plugged in.

Village 360 and BackRoad Vines didn’t feel commercial or forced.
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They felt lived-in, familiar, human.
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They felt like the kind of place where art and community could breathe without having to fight for the room to do it.

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The Announcement

When we finally posted the sponsor + venue announcement, the reaction was different from the previous drops.

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People didn’t just repost it,
they recognized it.

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You could feel it in the comments:
“Okay, this is official.”
“This is bigger than I thought.”
“This makes sense.”

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The kind of response that happens when a community sees something becoming real in real time.

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Because once you show the venue and the partners behind a festival, you’re showing its spine.
The part most people never see.

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Looking back now, It was the moment all the scattered pieces clicked into alignment:

The venue.
The mission.
The partners.
The city.
The vision from 2019 that had been paused, reshaped, and rebuilt.

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This was the day the festival gained structure,
the kind of structure that says:

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We’re not testing something.
We’re establishing something.

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So when we hinted at “a few surprises on Saturday 🤫,” it wasn’t marketing,

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Miva Day finally had a foundation.
A home.
A circle of supporters that made the whole thing feel less like a dream
and more like a promise.

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