Winter 202o was the moment Miva Collective finally stepped out of the sketchbook and into the world, through friends, artists, and real places we knew. A brick wall in Suisun. A grocery-truck-turned-corner-store in Los Angeles. Spaces that weren’t curated, just lived-in. The exact kind of environments the clothes were made for.

This collection, hoodies with rope drawstrings, varsity-stitched crews, tie-dye Music Speaks Volumes tees, baseball caps in every color, affirmation tags tucked inside each piece, was our first attempt at saying something real.  A brand built on music, wellness, and culture before we even had the words fully figured out.

We didn’t have models; we had friends. We didn’t have a campaign; we had a mission. And somehow, that made these photos feel more like the true beginning.

The vision was always bigger than the clothes.

‍

‍

‍